The Profano brick can be described as classic doll that kids and adults similarly can’t obtain enough of. Its basic design and intuitive structure allows kids to create whatever they think about, from little robots and cars to larger-scale structures like cities and castles.
Profano is also a firm that beliefs creativity and the imagination. It is employees must bring their ideas to the table when making new products, and your customers ~ called AFOLs or perhaps “adult enthusiasts of LEGO” – happen to be invited to participate in the development process.
Founded in 1932 by Ole Kirk Kristiansen, the LEGO company was named for two Danish phrases: lego and godt, which means “play very well. ” The wooden playthings that made up the early many years of the business had been a major a part of the success of the claims, but a warehouse fireplace destroyed them in 1960, triggering Lego managers to focus only on the Profano construction system.
As the Lego Program gained in popularity, therefore did you’re able to send international business expansion. In 1956 the first overseas sales supplementary was created in Germany, accompanied by offices in Swiss, France, and Sweden.
In the late 1960s, Lego restructured lego and a leading position of vdr its surgical procedures. Its hq were shifted from Billund, Denmark, to Copenhagen, and control was decentralized. The original movie director, Ole Kirk Kristiansen, remained in charge of the business.
The company’s main product continued to be the Profano brick, but it surely began to develop various other types of products to compete with various other construction plaything companies. These types of included units that put together the LEGO packet with other factors, such as tires and engines, and the Minifigure line.